Case study · Australia · SEO and AI · Aug to Oct 2026
Two colocation pages were competing. I gave each one job.
A colocation service page and a colocation blog post were ranking for the same Australian searches, and neither reached page 1. After I gave each page one job, “colocation services” (210 searches a month) went from #63 to #1 on Google Australia in six days, September 29 to October 5, 2026, and Google’s AI Overview cited the rewritten page.
What were the results?
| Result | What changed | Source |
|---|---|---|
| #63 to #1 | “colocation services” (210/mo) in six days, Sep 29 to Oct 5, 2026 | Semrush Position Tracking, Google Australia, daily |
| 15.1% | Colocation keyword visibility on Oct 5, up from 1.1% one week earlier | Semrush Position Tracking, Google Australia |
| Cited | Google’s AI Overview cites the rewritten page for “colocation services” | Semrush Position Tracking, Oct 5, 2026 |
What was the challenge?
In August 2026, 31 of 37 colocation rankings went to the blog post and 6 to the service page. On 5 terms both URLs ranked, neither reached page 1, and none drove traffic.
What did I do?
- September 9, 2026: diagnosed the overlap. The blog beat the service page on 3 of 4 shared terms and had 20 referring domains, so I didn't redirect or delete it.
- Gave each URL one job: the service page owns commercial searches, and the blog explains colocation.
- September 30: rewrote the blog as a question-led explainer (what colocation is, pricing, colocation vs cloud) and linked it to the service page.
- Updated the service page the same day and tracked every colocation term daily.
What should you know before reading too much into it?
- These results cover the first week after the rewrite (September 29 to October 5, 2026).
- “colocation” (720/mo) and “colocation data centre” (260/mo) fell out of the top 100 on September 23, a week before the rewrite, and still need winning back.
- Both URLs still rank for “colocation service provider”, so internal links and anchor text are being pointed at the service page.
Who did this work?
I did this work in-house as the lead for AI search visibility and organic growth at a Canadian cloud service provider, 2024 to 2026. The client isn’t named. Numbers come from Google Analytics 4 and Semrush, with client details blurred in the screenshots. Download the slide deck (PowerPoint) for the charts.