Generative engine optimization services for teams starting from scratch
A monthly GEO retainer that builds your buyer personas, content strategy and first AI-ready content, with AI search optimization and AI share of voice reporting from month one.
Build the foundation AI needs to recommend you
AI can't recommend a business it can't find or understand. Without documented personas, a content plan or much published content, there's nothing for ChatGPT or Google's AI to cite.
Foundation fixes that first. We define who you sell to and what they need to see, then build the plan and the first pages written to get named in AI answers.
What do I get from Foundation?
| Component | Outcome |
|---|---|
| Benchmark | AI visibility baseline and a monthly AI share of voice report. |
| Personas | Buyer personas built around the 3 things buyers must see. |
| Positioning | Your point of view and what sets you apart in your market. |
| Research | Keyword and prompt research for your market. |
| Content | 2 new AI-ready pieces a month from a pillar and cluster plan. |
| Systems | Schema markup, AI crawler access and llms.txt set up. |
Build the content AI can cite
Start with FoundationThe process
- 1.
Starting point
A quick read of where you stand today: which buyer questions name you, if any, and who AI recommends instead. No full audit needed to begin.
- 2.
Buyer personas
We document who buys from you and the three things each buyer must see to feel safe choosing you.
- 3.
Positioning
We name the common belief in your market and the point of view that sets you apart, so your content says something competitors can’t.
- 4.
Keyword and prompt research
I build your list of searches and AI questions from real data for Canada, the US, Australia or the UK.
- 5.
Pillar and cluster plan
You get a content plan built around a few pillar topics, with a 90-day calendar mapped to the questions buyers ask.
- 6.
First AI-ready pieces
I write 2 new pieces a month with question headings, direct answers, sourced stats and a named author.
- 7.
Technical setup
I set up schema markup, AI crawler access and llms.txt so AI can read and trust your site from day one.
- 8.
Publish and share
Each piece goes live with a LinkedIn version of the full insight, and your monthly report shows what AI started picking up.
What your first 90 days of Foundation look like
Days 1 to 30 set your baseline, personas and positioning; days 31 to 60 build the content plan and technical setup; days 61 to 90 publish and promote your first AI-ready content.
Every plan follows that shape, filled in with the questions, competitors and sources that matter for your business.
How much does the Foundation retainer cost?
Foundation starts at $2,250 CAD a month, with a six-month minimum. Add another market for $950 CAD a month.
| Package | CAD | USD | AUD | GBP |
|---|---|---|---|---|
| Foundation Retainer | $2,250/mo | $1,650/mo | $2,450/mo | £1,250/mo |
| Six-Month Minimum | $13,500 | $9,900 | $14,700 | £7,500 |
| Add a Market | +$950/mo | +$695/mo | +$1,050/mo | +£525/mo |
Let’s talk
Ready to improve your AI search visibility? Let’s find the answers together.
Prefer to talk? Book a free 20-minute call.