AI visibility case studies

Real AI visibility and AI SEO results: Google AI Overview citations, AI share of voice, AI-referred traffic and #1 rankings in Canada, the US and Australia.

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What results can AI visibility work deliver?

These eight case studies come from my in-house work for a Canadian cloud service provider from 2024 to 2026, across Canada, the US and Australia. The client isn't named, and every number comes from Google Analytics 4 or Semrush.

They show the method I use with every client: find the questions buyers ask, give each page one clear job, write answers AI can cite, and measure what moves.

Results at a glance

ResultWhat changed
3xGoogle AI Overview citations vs the nearest Canadian competitor (21 vs 7).
8.5xWeekly AI-referred sessions in two weeks (15 to 128).
+68%Canadian organic sessions, 2024 to 2025 (15,379 to 25,812).
#63 to #1"colocation services" in Australia in six days.
6.4xPartner campaign page sessions in the first month, plus 41 form fills.
7 daysFrom publish to #1 on Google for a new article in Canada.

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Eight AI visibility case studies

  1. 1.

    Becoming the answer AI gives

    Cited in 21 Google AI Overviews in Canada, 3x the nearest competitor. Named in 8 of 10 buyer prompts, with 90% more AI brand mentions.

  2. 2.

    AI traffic and organic growth

    Weekly AI referrals rose from 15 to 128 in two weeks. Canadian organic sessions grew 68% year over year, then another 41% in 2026.

  3. 3.

    Owning "Canada data sovereignty"

    Visibility rose from 6.1% to 13.7% in 30 days, 3.4x the nearest competitor, with #1 spots for 14 terms inside the AI Overview.

  4. 4.

    Two pages, one job each

    Two pages were competing for "colocation services" in Australia. Once each had one job, it went from #63 to #1 in six days and got cited in the AI Overview.

  5. 5.

    The right buyer, not more traffic

    95.6% of Australian organic visits landed on a page built for the wrong buyer. I rebuilt it for MSP partners and tracked 9 buyer prompts in AI.

  6. 6.

    Turning a market shake-up into leads

    A partner campaign after the Broadcom VMware changes grew sessions 6.4x in month one, drove 41 form fills and ranked #1 for "vcf 9" in Canada.

  7. 7.

    Content that ranks in days

    The fastest article hit #1 in Canada in 7 days. 5 of 7 pieces reached #1 in 34 days or less, and Australian share of voice went from 2% to 15%.

  8. 8.

    US backup and DR terms

    In the US, "cloud deployment models" went from #83 to #1 and "disaster recovery testing" from #71 to #1 in about three months.

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