Case study · Canada · Australia · US · Content velocity · 2025 to 2026
Content that ranks in days, not months
With a small content team competing in three markets, a Canadian cloud service provider needed every piece to rank fast. The fastest reached #1 on Google 7 days after publishing (“accelerated backup and recovery”, Canada). 5 of 7 tracked pieces reached #1 in 34 days or less, and Australian share of voice rose from 2% to 15%.
What were the results?
| Result | What changed | Source |
|---|---|---|
| 7 days | From publish to #1 for “accelerated backup and recovery” (Canada) | Semrush Position Tracking and page publish dates |
| 5 of 7 | Tracked pieces that reached #1 in 34 days or less | Semrush Position Tracking |
| 2% to 15% | Australian share of voice, Sep–Oct 2025 vs Sep–Oct 2026 | Semrush Position Tracking |
| 0.06% to 1.61% | Australian visibility across 153 tracked keywords | Semrush Position Tracking, Google Australia |
What was the challenge?
The client competed in Canada, Australia and the US with a small content team, so every piece had to earn rankings quickly and keep them.
What did I do?
- Mapped each piece to one keyword cluster and one buyer question before writing.
- Published or refreshed, then tracked the target term daily in each market.
- Measured the days from publish or refresh to #1 for every piece.
What should you know before reading too much into it?
- Share of voice here is the client's visibility divided by the combined visibility of tracked competitors.
Who did this work?
I did this work in-house as the lead for AI search visibility and organic growth at a Canadian cloud service provider, 2024 to 2026. The client isn’t named. Numbers come from Google Analytics 4 and Semrush, with client details blurred in the screenshots. Download the slide deck (PowerPoint) for the charts.