Case study · United States · SEO · Jun 2025 to Aug 2026
Backup and disaster recovery terms from page 9 to #1 in the US
US tracking for a Canadian cloud service provider began in June 2025, with most backup and disaster recovery terms ranking between #70 and #90. “cloud deployment models” (880 searches a month) went from #83 to #1 between August and October 2025, and “disaster recovery testing” (720 a month) went from #71 to its first #1 in August 2026.
What were the results?
| Result | What changed | Source |
|---|---|---|
| #83 to #1 | “cloud deployment models” (880/mo), Aug to Oct 2025 | Semrush Position Tracking, Google US, 217 keywords |
| #71 to #1 | “disaster recovery testing” (720/mo), first #1 in Aug 2026 | Semrush Position Tracking, Google US |
| #89 to #5 | “commvault cloud based backup service” in 4 weeks (Mar to Apr 2026) | Semrush Position Tracking, Google US |
What was the challenge?
US tracking began in June 2025. Most of the client’s backup and disaster recovery terms ranked between #70 and #90, behind larger US competitors.
What did I do?
- Published a cloud deployment models resource for top-of-funnel search.
- Published a Commvault backup-as-a-service blog and a disaster recovery testing resource (April 2026).
- Refreshed the Zerto disaster recovery page and the branded product pages.
What should you know before reading too much into it?
- Positions shown are peak positions.
Who did this work?
I did this work in-house as the lead for AI search visibility and organic growth at a Canadian cloud service provider, 2024 to 2026. The client isn’t named. Numbers come from Google Analytics 4 and Semrush, with client details blurred in the screenshots. Download the slide deck (PowerPoint) for the charts.